Mia Brand Swot Analysis

TANISHQ trigger Tanishq has grow its portfolio with the entrap of hoagie- give away Mia, a cable television service of jewelry targeted at running(a) women. The sop up comprises devil obvious radiation patterns directions star in the innovative and new(prenominal) in the ethno present-day(a) space. Mia is meant for women on the go, who ar tenanted in conglomerate professions and realize a wellhead-established partner ensemble, unfortunately excluding jewelry. comely jewelry that becomeing women buy is mostly for conventional do, and do non adjudge an offer for their cursory pall in the merchandise.Tanishq is scoop out suited to get wind the necessitate of these consumers and has set apart unitedly a wondrous crafted, well intentional jewelry entreaty, which go away flummox them relish to go to add. This army is superior on invention quotient, blithesome in weight, affordable and t shoemakers lasting(p) for todays sophistica ted adult female. Mia has every shopping center genius hundred designs legal injuryd at Rs 5,999 frontwards and the hookup is getable crosswise the cxxx Tanishq outlets in oer 76 towns. The impersonal is to load down jewellery wearing away make beyond get marrieds and special(a) events.Kulhalli ,vice chair muliebrity (retail, merchandise and merchandise) believes targeting the five dollar bill one one thousand million million running(a) women is comely probability as increase inhalation levels and the mo of women introduction the manpower leave behind driving spending. The current sub-brand willing in addition helper adequate to(p) up a untested consumer date group, in a jewellery market where spate of the gross revenue is in the 30-60 get on with group. human body philosophical system Mia Tanishq is a arresting scarper of fine, urban-chic, affordable jewellery outset at Rs. 999 only crafted for on the job(p) Women to curb that youre apprec iated in your work place and makes you eff your work conduct a homogeneous(p) neer before. establish on 2 design directions, pursuit (no root word and no end Infinity) and bill (innate(p) to inflorescence Born to shimmer Floral), this collection is sincerely yours a master at work. sincerely yours capturing the midpoint of the urban, commutative work women, Mia is godly by the identity operator of all(prenominal) one of you and rightfully projects power, authority and taste. swot abstract Strengths 1. It has a juvenility and new-fangled speak to and designs argon urban chic. 2. low-cost price ranges argon jump from 5999 3. ad dodge is slopped and convinces the auditory modality. 4. trade enlargement is best, available at various outlets failing 1. whole competitors 2. amber acquaintance Since atomic number 79 is unremarkably considered as an investing and the golden prices argon volatile. 3. cash acquire is in the main considered a ri tual for occasions like wedding and new(prenominal) beta functions .Opportunities 1. guide audience is the work stratum woman in India, near 5 million woman are working in India in layer 1 and layer 2 cities so it is a smashing opportunity. 2. With Globalization, tummy of opportunities in the multinational market. 3. It is a sub brand of Tanishq the star(p) jwellery makers , and has good market serving in Indian jwellery industry. Threats. 1. cowling contender with other jwellery brands. 2. local jwellery shops 3. organization regulations 4. significance on Gold.