Current Trends in Human Resource Management Essay

Technology is ubiquitous. Whether you are in the industrialized world or developing markets, a growing number of people are connecting with mobile devices like colorful cell phones and very portable computers like Apple’s iPad. This allows people to communicate across archaic boundaries within companies or externally across the world. They have instant access to information and to people. brilliant CEO’s are thinking about ways to leverage this technology explosion. Many are already experimenting with virtual teams, non-traditional workplaces, and flatter corporate structures. How will your company leverage technology? Are there ways to connect more effectively with co-workers, customers, or investors? Can access to information abet to hurry the company more effectively? Have you identified what information is necessary to your success and how it should be shared? Will you exercise an enterprise platform like SAP or Peoplesoft, or will you simply spend basic services like email and the Internet? So, the basic examine from a human resource perspective is how to utilize technology to connect people and information to your advantage. If you are not thinking about all of this, rest assured that your competitors are already experimenting with the modern technologies. originate positive that you don’t pick up left in the dust. Global Marketplace As demonstrated during the unusual downturn, worldwide economic activity is more interdependent than it ever has been in the past. Although trade has crossed borders even before the Silk Road was traveled by Marco Polo, in today’s global marketplace what happens in one country usually has a dramatic impact in another. The largest economies like the US, China, Japan, nd Europe are so interdependent that their leaders meet periodically at the G-20 summits to discuss issues of mutual interest and favorite strategies. Smaller countries that were formerly called third-world countries are now called emerging markets because they have the most robust growth. It is now also possible to do business across borders more easily using global transportation services like DHL , FedEx, and UPS. Even minute businesses have the opportunity to compete or bewitch supplies from outside their local marketplace. This is a growing trend and remarkable of the growth will be outside of the developed countries. So, how is your company positioned to participate in this growth? Can you tap into modern markets or get suppliers or contract workers at lower cost? Can you partner with other businesses or agencies in different markets at home or abroad? If you are looking for recent customers, project workers or current opportunities, then it only makes sense to believe about strategies that would allow your company to participate in the global economy. How can your company tap into the growth in the emerging markets? More specifically from an human resources perspective, can you leverage contract workers for projects or benefit staff? While this may not be feasible for every business, it might be more viable than you deem. Workers who do their job primarily at a computer can do this unbiased as well in another space or country. This is especially proper if you have the just technology platforms or exercise cloud computing. While there are security, cultural, and other issues to address, don’t let the opportunities pass you by honest because you haven’t understanding globally about your business in the past. The future is a global marketplace. deem globally. Rising Costs of Benefits In the United States, health care and succor costs generally have been rising at an unsustainable rate. modern federal health care legislation may address some issues; however, it is tranquil very likely that the costs will continue to rise. Thus, companies will be looking to shift the burden for the costs of benefits. Some of this will be shifted to the government, some will be shifted to workers, and peaceful other benefits will unbiased be chop because they are no longer affordable. Many companies have already chop their defined benefits pensions and retirement programs. Others have modified them to lower matching contributions when they aren’t making a profit. Others have shifted their health insurance to high-deductible plans which offer lower premiums, but also require workers to lift up mighty of the basic cost even when they exhaust health savings accounts. Thus the trend for many companies is to be more frugal with employee back offerings; however, other companies will consume their enhanced abet programs as a recruiting tool to attract the top talent in their industry. So each company must analyze their benefits in relation to their overall strategy to attract and support talent for their firm while balancing the overall costs of the programs. You must be able to reply the basic expect, â€Å"What is our compensation and benefits philosophy and how does if fit into our overall business strategy? Flexible Workplace The workplaces in the future will be more flexible. Once again, technology might be one of the driving considerations that makes this possible; however it is not the only factor. Younger generations are not only more accustomed to being treated differently, but in some cases examine that employers are flexible so that they can balance work-life issues. Unless there is a compelling reason for workers to be on spot during obvious hours, such as a doctor in an emergency room or a shift manager at a manufacturing facility, then employers should contemplate about how they can be more flexible in their workplaces. Allowing workers to tele-commute has both disadvantages as well as advantages, so there is not a simple legal or unsuitable retort for every company. However, design no mistake; some companies are working through these issues honest now so that they can offer flexibility for their employees that compliments their business strategies. This will be their key to attracting top talent. Demographics Demographics are definitely changing. In the United States where there is a tradition of immigration, there is a shift from the venerable white-male dominated workplace to a multi-cultural environment. This is happening at all levels from line-workers to management. Additionally, women will smash through the â€Å"glass ceiling† and rise to more senior management ranks. Beyond ethnic and gender considerations, age is also likely to play into the equation of workforce planning. Many leadership and managerial positions are now occupied by aging â€Å"baby-boomers† who will be retiring over the next five to ten years. This will inaugurate up current opportunities for younger workers, but only if they are prepared. On the other hand, some older workers will be working well past retirement age either because they haven’t saved for retirement or because they will be retained as famous employees due to their job experience. They might be willing to cease if their employer offers some flexibility like job sharing or a four-day work week. Outside of the US, industrialized nations will also need to deal with aging populations while the emerging countries will have younger workers who are involved to allotment in a more affluent lifestyle. Thus, CEO’s and HR managers are thinking about ways that their workforce will change in the next few years. Will you have ample leaders to replace aging baby-boomers? Will you need to relate younger workers to transfer the institutional knowledge that is currently retained by your more experienced staff? How will your company retract advantage of shifts to a more diverse workforce? These are all very famous questions that must have an reply if your firm is going to thrive in the future. Looking into the future is hard to do, especially in the 21st Century, but trends offer some clues. We live in a more complex and interconnect world. Events in one allotment of the world are speedily news everywhere over the internet, cable TV and mobile phones. Although it is an exaggeration to say that the gentle flutter from a butterfly’s glide in Asia can result in a hurricane on the other side of the globe, we seek the far reaching effects from events in one plot to other regions that would not have known about them in the past. Thus, it is notable to ogle for trends that will impact our world. If you can capitalize on the changes that result from the trends, then you can prepare to either pick advantage of them or minimize their despicable impact. These five trends in human resources trends are already impacting the diagram we do business. They will definitely continue to impact our world, and it is up to you to figure out how to leverage them to your advantage.

Bartleby the Scrivener

Bartleby is employed in the narrative not merely or not really as a character but more of a representation or symbol. Bartleby’s character can be compared with another character made by Melville, Moby Dick. The reason for such comparison and at some point similarities between them is that both characters are interpreted by the readers and some literary critics in many different ways. In effect, these characters cannot be construed in a single way. In the story Bartleby the Scrivener, Melville discovers comparable philosophical concerns in a special sort of setting. In an impressive comparison with Ahab (in Moby Dick), Bartleby is also fascinated by walls – a persistent emblem in the story. Bartleby’s character can be seen as a sort of wall in a sense that no one really knows what he thinks, what he likes, what interests him, and whatsoever. Almost all things about him and about his actions are unknown and hard to explain. This description is unveiled by the character played by the lawyer, who eventually becomes Bartleby’s boss. The lawyer all throughout the story attempts to discover the absurdity of Bartleby’s character which is depicted in several scenes of the story. All throughout the story, Bartleby constantly refuses to follow what his boss asks of him. Consistently, he also refuses to state why he refuses to do so. Such attitude becomes the fundamental frustration of the lawyer in the story. He does not know how he could make Bartleby follow his orders as how his other employees do. The first impression that would justify why the lawyer does not fire Bartleby is the idea that he is probably so surprised of Bartleby’s attitude of being nonconformist such that it becomes a big challenge for him to be able to make Bartleby follow him. He does everything to do this but he always fails. To his surprise, he could not find in his heart the motivation to dismiss his eccentric employee. Lots of scenes suggest how the lawyer pays so much sympathy for Bartleby though the latter never gives him the chance of knowing the reasons why he keeps on refusing to obey his orders and why he keeps on refusing telling him the reasons. The first scene where the lawyer shows care and concern for Bartleby is when the former finds out that the latter is staying at the office even after office hours. When he learns that Bartleby does not have a home to go after work, he just lets him stay in the office. The next scene is when the lawyer refuses to agree to get Bartleby out of the office by a stranger. Probably, the lawyer feels that the stranger would not do good for Bartleby that is why he does not agree to the stranger’s proposal. Another scene is when the lawyer finally decided to relocate his office to another place and find out Bartleby standing in an empty room. He is touched by the scene and in the end gives Bartleby money but leaves him as well. The last scene is when the lawyer pays sympathy for Bartleby when he learns that he is sent to prison and he is dying because of his refusal to eat. He visits him and even pays the warden to make sure that Bartleby would eat his meals. Until the end of the story, Bartleby does not reveal his reason for behaving like what he does. No one succeeds to unveil this information not even the lawyer who becomes so frustrated of making Bartleby disclose his feelings about what is happening in his life. Towards the end of the story, the scenes between the lawyer and Bartleby suggest the tolerance and at the same time the aggravation that the lawyer feels towards Bartleby. Some critics say that it could be the case that the lawyer somehow understands Bartleby’s behavior for the reason that he too also wants to go against what the trend during that time asks them to do. But just like Bartleby, the lawyer could not find the exact words to explain the feeling that he has in his heart and the thoughts that envelops his mind.   So he tolerates what Bartleby is doing. To give a conclusion, Bartleby serves as the direct representation of the wall which is the main theme of the story. He never reveals anything just like the wall – as how the wall does not make any response whatever one does against it. Bartleby refuses to reason out for he believes that no one would understand him as he himself could not his own way of thinking. When he dies, he gives the lawyer, his boss, the lesson not to become a puppet of anyone else. Bartleby is able to show how nonconformist he is to the point of embracing death for the sake of upholding what he believes in. It is implicit in the story that somehow the lawyer is starting to realize how disgusting the trend that he is currently following (the trend of Capitalism). But he refuses to express it for the reason that he knows that when he do such, his life would be in peril. But as he sees the dying Bartleby, he understands that it is much better to die keeping one’s own principles than continue living trying to fit in with somebody else’s standards. Reference: Melville, H. (2006). Bartleby, the Scrivener, a Story of a Wall-street. Lightning Source Inc.      

Analysis Of Annual Report Of Bendigo And Adelaide Bank For Fy 2016

The title of the report is the analysis of the annual report of the company – Bendigo and Adelaide Bank. The annual report of the company consists of the financial statements of the company and the director’s report and the independent auditor’s report. The financial statements of the company tells about the financial performance of the company that it has gained during the reporting period and the financial position of the company that it has maintained at the end of the reporting period. Both the aspects go and work simultaneously and will inform about the working and functions of the company. The main aim of this report is to analyze the annual report of the company with respect to certain issues like assets and debts which will equip the users of the financial statements of the company including the stakeholders of the company about the working details of the company and to assess whether the company is working as desired by its stakeholders. With this consideration and the aim the report has been bifurcated into different section starting from the historical background of the company. After that the financial position of the company has been analysed by considering the balance sheet at the end of the reporting period. Thereafter the financial performance of the company has been analysed by considering the statement of profit and loss for the given reporting period. At the end the report has been ended by citing the conclusion stating the overall findings and the recommendation stating whether the stakeholders shall invest in this company. The company has its history started in the long back in late years of 1850’s. The company has been incorporated in the year of 1858 as Bendigo Mutual Permanent Land and Building Society to help the people who are migrating from Victoria to give them the better living and the better working conditions. After twenty years of the society formation, in the year of 1877 another society was formed namely Hind marsh Building Society which has only one aim of providing home to everyone who is in Australia. With this aim the society so created has gained the importance from many people. With the passage of the time, the society goes on growing and keeps on merging and acquiring the other societies and in the year 1982, Bendigo Building society has come up as the first financial institution which has introduced both visa and credit cards. In the year of 1993, Bendigo building society acquires the company namely National Mortgage Market Corporation Limited which is engaged in the busines s of mortgage and providing the introducers for the loans and acting as the brokers for arranging the loans. In the years of late 1990’s the company with the development in the field of banking has converted its name from the bendigo building society to Bendigo Bank (Intelligent Investor, 2017).   Bendigo bank opened its first branch office in Victoria and then has focused on the infrastructure projects of the country including the agricultural related business. The company has also been known as the company which has brought the account for offsetting the mortgage. This product has now standardized in the country of Australia. With this expansion and the growth in the business sector, the company in the year of 2007 has rejected the proposal from the Bank of Queensland for having the merger and merged with the well known bank namely Adelaide Bank. Soon after merging with the bank, the company with the approval of the members and shareholders of the company, the company has changed its name from Bendigo Bank to Bendigo and Adelaide Bank (Company Official Website, 2016). With this merger, the existence of the Bendigo and Adelaide bank has come and is now regarded as the fifth largest retail bank in the Australia employing more than 70000 employees across its all branches and serving millions of the customers across Australia for achieving their financial goals.   Ã‚  Ã‚   The financial position of any company is analyzed by critically evaluating the balance sheet of the company. The balance sheet of the company is prepared on the particular date therefore the financial position of the company has been analysed as on 30 th June 2016 (Company Official Website, 2016). There are also other issues like financial assets held for sale, trading and maturity, met loans and other receivable and the investment made in property plant and equipment and also the risk factors that have been mentioned separately in the annual report.   Ã‚  Ã‚  Ã‚  Ã‚   The financial performance of the company is analysed from the statement of income for the financial year ending 30 th of June 2016. Following issues have been identified (Company Official Website, 2016): Thus, apart from the above issues there other financial performance issues like Net Profit and the income tax expense, etc.  Ã‚  Ã‚   The banking industry plays very important role in not only the development of the country but also the development of the individuals by keeping their money safe and providing the interest on their funds and more importantly funding the company which requires for the development of any project which may be infrastructural or financial like agricultural related project or dam building project. Thus, in this way, the banking industry plays very important role in the development. The report has laid down how Bendigo and Adelaide bank has been formed and how the same have grown over the past 158 years at the increasing rate and still have the position of having more developments in the future. The report has analyzed the financial position and performance of the company and thus it is concluded that the report has raised the financial issues with regard to its recognition and presentation in the financial statements. It is recommended that the shareholders should invest and the stakeholder’s shall take interest in the company and shall make their decisions accordingly. Company Official Website, (2016), â€Å"Annual Report 2016†, available on https://www.bendigoadelaide.com.au   accessed on 23/05/2017. Intelligent Investor, (2017), â€Å"Bendigo and Adelaide Bank (BEN)†, available on https://www.intelligentinvestor.com.au/company/Bendigo-and-Adelaide-Bank-Limited-BEN-249121   accessed on 23/05/2017. accounting

Accommodations and modifications for the learning disabled student Essay

Accommodations and modifications for the learning disabled student - Essay Example A disabled student is also just as much of a pulsating and precious human being as any other normal student.What goes on in a disabled student's mind A continuous sense of permanent deprivation reels in such a student almost all the while. Disabled students suffer perennially. They ask "Why" every second of their life. When they are alone and when they are in public and interactive situations - they are comparing in the depths of their nerves. They are tense from within most of the time. They are like this even when they are smiling and laughing and apparently relaxing. This aspect further adds to their disability and difficulties. They just cannot come out of their mental frame of what others are able to do and what they are not able to do.This is a psychological phenomenon. A teacher and an instructor or facilitator has to enter the disabled mind. The life and difficulty of a disabled student has to be felt alive from within and without. A teacher has at least to imagine this reali ty of the special pupil especially in class eight. The disabled student in this eighth standard is entering into an adolescent age. This stage throws out so many other psychological challenges of adolescence as well. Until this mundane psychology of the disabled is understood, their expectations and apprehensions cannot be met fruitfully only through varied adaptations, accommodations and modifications (. Latham H, Patricia, 2002).The list of disabilities is an endless inventory of deprivations. ... There are a number of ways for dealing with learning of the disabled. These are generally used as Adaptation, Accommodation and Modifications. For example, adaptations mean changes introduced into the environment, curricula, instruction and assessment etc. for leading a student learner to success. Adaptations are employed according to an individual student's needs. All accommodations and modifications are adaptations (Fuchs, L.S., and Fuchs, D., 1998, Winter). Accommodations provide a student equal access to learning and equal opportunity to demonstrate. Accommodations must not alter the content of the test or provide inappropriate assistance to the student within the context of the test. Accommodations do not require special coding on an answer sheet. Accommodations do not bring any change in syllabus and instructions. Modifications represent substantial changes. These may be made in what a student has to learn and demonstrate. Changes may be introduced in the instructional level, the content or the performance criteria. All these changes provide a student with positive learning experiences, environments, and assessments based on individual needs and abilities. Modifications include oral reading, signing, the reading skills test and use of calculators etc. When preceding modifications are made, due notation has to be recorded on the appropriate answer sheet (ANU, 1994). Despite diverse specifics of adaptations, accommodations and modifications of learning of the disabled, every disabled learner has to be considered as an individual and a distinctive person. Each one - even if having similar disability - possesses different and individual centered characteristics. The major challenge is that each individual disabled learner is wholesomely different and

Single Professional Code in the Construction Industry Essay

Single Professional Code in the Construction Industry - Essay Example Interestingly, there are apparent moves on the part of contractors to promote ethical codes in their own backyard. Considering this innovation, it is being entertained if creating a single professional code under the umbrella of the construction industry is feasible and practical. (Society of Construction Law Hong Kong. Events by Other Organizations. 7th May 2008, [internet]). As a matter of fact, there have been initiatives to the effect of adopting a single ethical code for unorganized groups working within the coverage of construction law. (Franklin, Kim. Ethical gauntlet thrown down in pursuit of construction code. Architects' Journal. EMAP Architecture. 2004. [internet]). On the question of feasibility, it is believed that there are no hindrances or hitches in consolidating the various standards of conduct among the different callings or disciplines with the end in view of covering the professional relationships between all concerned parties in construction projects. This will be a matter of crafting the papers which will address all the ethical concerns of persons or entities in the construction industry and which will guide all those involved in every project. However, in the meantime, the consolidated version does not have to encroach on the ethical code of each individual organization. In short, the new code will be something like an amalgamation of the individual codes which will be applicable in the inter-actions and inter-relations of the covenanting parties in construction undertakings. As to whether the plan for a single ethical code is practical or not, it is opined that it will be so, the reason being that any party who needs clarification or is in doubt may readily refer to only one set of deliberated and agreed standards, that is, the new single code of ethics. Whatever it will be, the more important consideration is that the so-called seven principles of public office may be covered in the new single convention as the main guiding icons for construction professionals, practitioners and other participants, thus: honesty, fairness, integrity, objectivity, reliability, accountability and leadership. (Seven principles of public office. Standards - Related Information. www.parliament.uk. [internet]). Putting all these virtues together in one array of dictums in the building industry for the players to observe, follow and obey under pain of reasonable sanctions will greatly instil good behaviour and wholesome attitude. In the process, performance will be enhanced a nd the positive results will naturally redound to the benefit of the stakeholders. Honesty has very significant repercussions in construction projects. One example is in the case of bribery, a form of dishonesty. If a contractor makes illegal special deals with environment regulators, he puts at stake the welfare of the people. This becomes relevantly true today owing to the current global sentiments over climate phenomena. Other classes of dishonesty in the construction industry are fraudulent claims, kickbacks or illegal and immoral commissions, and forgery of pertinent documents, among others. The exercise of fairness among the players in the construction industry necessarily boosts morale among its key players who will thereby work harder and more effectively. On the other hand, if a contractor, for instance, is biased in favour of a sub-contractor, the

Legal tools available at the local level to exploit terrorist Essay

Legal tools available at the local level to exploit terrorist activities - Essay Example All member states are collaboratively called for regionalized comprehensive and integrated regional implementation of counter-terrorism strategies (UN, 2012). As an implication, member states are expected to adopt the counter terrorism plan in for Central Asia and the development of institutional and technical capacities at their respective national territories (UN, 2012). This program includes capability-building to address the need for comprehensive analysis of needs for operational and administrative needs of institutions at the local level to help attain target goals. Margolis (2001) cited that one of the resources that can be exploited by terrorist organization is the media. He cited how Bin Laden optimized media for interviews to sow dissention and to articulate his causes against Iraq. Although his sentiments were not aired in American media but he leveraged by discussing his political position to Muslim-dominated communities to gain sympathy and to pour his political tirade against the United States and its allies. He was the first to laud and express satisfaction when the twin towers of New York fell into ruin.Moreover, Emerson (2011) have cited that terror groups have already produced its own publication to strategically attune itself in this information age and information technology advancement. Emerson (2011) also pointed that those who are info-technology savvy could launch hacking attacks to websites of their perceived enemies.With the advent of online social networking.... This program include capability-building to address the need for comprehensive analysis of needs for operational and administrative needs of institutions at the local level to help attain target goals. Margolis (2001) cited that one of the resources that can be exploited by terrorist organization is the media. He cited how Bin Laden optimized media for interviews to sow dissention and to articulate his causes against Iraq. Although his sentiments were not aired in American media but he leveraged by discussing his political position to Muslim-dominated communities to gain sympathy and to pour his political tirade against United States and its allies. He was the first to laud and express satisfaction when the twin towers of New York fell into ruin. Moreover, Emerson (2011) have cited that terror groups have already produced its own publication to strategically attune itself in this information age and information technology advancement. Emerson (2011) also pointed that those who are in fo-technology savvy could launch hacking attacks to websites of their perceived enemies. With the advent of online social networking, borderless communication and transnational access becomes possible. Department of Homeland Security (2010) pointed that in their study, terror groups can exploit alternative online media to spread propaganda, network operational guidelines, communicate with partners using online tools and chat rooms, and develop web-based database of information to sustain its ideological positions. DHS (2010) recorded that jihadist and mujahideen are increasingly utilizing facebook for propaganda, operational information, which include the distribution of menu about how to make improvised explosive device

Demand for personal guns as fear of crime increases Essay

Demand for personal guns as fear of crime increases - Essay Example Tourists or travellers cannot walk alone during night time in Bahamas because of the possibility of robbery and other massacres. Sexual assaults are one of the major criminal activities in the streets of Bahamas in general and in the beaches in particular. â€Å"Crimes ranging from theft of lawn furniture to home invasions occur, even within gated communities† (The Bahamas 2008 Crime & Safety Report, 2008). Governments failed to give enough protection to the life and properties of Bahamian people or the tourists and the need for a personal gun for self defence is important in the Bahamian society. This paper briefly analyses the need for the possession of personal gun and the trends in gun market with special emphasize to Bahamas. The current trends in gun market are not good for the gun manufacturers, especially in US. The 9/11 incident has created immense demand for the personal guns for the self defence purpose. The trend continued till 2008. But the election of anti-gun liberal Obama as the American president has created concerns among the gun users and manufacturers about stiff laws and the gun sales has come down drastically at present in America. The chart given below shows the US handgun market from 1990 onwards. It is evident from the chart given above that the demand for personal gun has picked up from 2001 onwards. It is because of the fact that the US public were aware of the needs of personal guns after the 9/11 incident. People have realized that their protection and safety cannot be guaranteed by the governments and it is wise to keep some self defending measures all the time. The demand for personal gun has shown an upward trend till 2008. But after that the serious financial crisis forced the public to rethink about the expenditure for personal protection and the sales statistics given below shows that the the economic crisis combined with the

5 Anthropology Questions At a Page each Essay Example | Topics and Well Written Essays - 1250 words

5 Anthropology Questions At a Page each - Essay Example Therefore, the women who believe in God strongly as the sole provider of the child would voluntarily accept to bear other children. This might be contrary to their ability to take care of the children. New findings have revealed that contemporary women are concerned with the number of children they bear; depending on the responsibility one has (Joralemon 25). Therefore, in using the findings, to improve the quality of the birthing experience for women, they should be advised to give birth to the number of children that they can raise well. When comparing two medical systems, for instance, the American Medical System and the Canadian Medical system, there are specific issues, which the researcher would study. First, the quality of medical care offered at each system is probably the most important issue central to the study (Joralemon 45). The researcher would base his/her recommendations on the number of patients under each system and the morbidity and mortality rates. Essentially, this would give a reflection on the quality of health care that the system guarantees. Secondly, the efficiency with which each system is managed or medical duties executed are also examined, to give an overview of the differences in the method that each uses (Joralemon 52). Also, the nature of responsibility is studied to establish the way the medical staff attends to the patients under each system (Joralemon 59). This criterion of study would help the researcher to know the best medical system and the reasons for this. In studying each medical system, the following steps have to be followed; first, setting of objectives, then methodology of study is clarified. This is followed by data collection and presentation, analysis and making recommendations. The barriers that the researcher is likely to face include lack of corporation from the medical staff,

The Characteristics of ESFP Essay Example | Topics and Well Written Essays - 1000 words

The Characteristics of ESFP - Essay Example From this essay it is clear that  extraversion is the state or act of being more concerned with what is outside than self so as to attain gratification which is characterized by more talkativeness and energetic behavior. Extravert is more interested in interactions with other people to express their character of talkativeness, assertiveness, happiness and companion. As an extravert one is often happy around other people and energized in activities that comprise of large gathering of people, either in parties, activities of a community, groups involved in politics and demonstrations and you feel very comfortable at that.As the discussion highlights that  sensing deals with the perception of senses by examining tangible through touch, taste, sight or hearing. Sensing ensures that the data obtained is in a concrete and literal fashion and the information is collected on the basis of senses that are practical and concrete rather than intuitions. It is more realistic as it involves se nsing of exactly what is perceived thus for one to be sensible he or she need to be effective to things that he or she comes into contact with through touch, hearing, taste, sight or by feel.Sensing pays attention to the physical world such as experiences which leads to impulsive action as it Sensing can be portrayed through food tasting, noticing when a spotlight has changed, speech memorization or following steps in a procedure.

Competitor Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Competitor Analysis - Research Paper Example The company has further sought to streamline the electronic payment process as a way of boosting consumer confidence on the purchasing processes offered by the company. eBay has further introduced an application that allows consumers to order goods from vendors online and have these goods delivered to them in about 1 hour. This application promises to increase online sales as it intends to make shopping an entertaining affair. Indeed, the main idea behind the introduction of this application was to make shopping a form of entertainment thereby attracting more potential customers (Jeff, 2013). One of the key features of eBay’s future is the digital wallet. Digital wallet refers to a form of payment where a consumer gets to pay through their phone. Amazon, on the other hand, relies mostly on ‘showrooming’ as a way of interacting with its consumers. Showrooming allows consumers to check products in a store with a view to purchasing them online from a different vendor. This approach to online shopping has made Amazon the default online shopping destination for most consumers. One of the benefits that come with this approach is that it allows consumers to make a guided decision before they can purchase goods. Amazon, just like eBay, can be blamed for trying to drive retailers out of business. The two companies use drones to deliver purchases and in the process eliminates retailers from the chain of distribution. Over the last few years, physical retailers have lived under threat from these two companies. Unlike eBay, Amazon provides a bar-code scanner in most of its mobile applications that enable consumers to compare prices while doing shopping online (Bob, 2013). Upon choosing the goods they would like to buy, consumers have the privilege of having these goods shipped to them. The shipping process used by Amazon is similar to the one

Western designer with an Eastern touch Essay Example for Free

Western designer with an Eastern touch Essay Designer Vivienne Tam has received quite a multicultural upbringing as she was born in Canton, brought up in Hong Kong, and eventually settled in New York. She has made a name in the fashion world by being innovative, and having her own distinctive style. I want to design harmonious and beautiful clothing that enhances ones personality, she says. Vivienne first became famous with her signature collection of Eastern inspired clothing with a modern edge on the New York stage in 1994. After that, East-meets-West style became her trademark and distinctive feature. Pieces of her now classic Buddha collection of 1997 ultimately became part of the permanent archives of the Andy Warhol Museum in Pittsburgh, The Museum of FIT and the Metropolitan Museum of Art in New York, and the Victoria and Albert Museum in London. Tams designs that have been described as simple but at the same time unique in their combination of East and West, traditional and modern have attracted the attention of celebrities including Julia Roberts, Goldie Hawn, Madonna, and Britney Spears. At the moment, Tam owns boutiques in New York, Tokyo, Hong Kong, and Kobe, Japan. In November, 2004, Vivienne Tam opened her second freestanding store in Xian Tian Di in Shanghai, China, and her ninth store in Hong Kong, located at The Peninsula Hotel in Kowloon. One of her recent successes is a partnership with The Mandarin Oriental Hotel Group where she is a brand ambassador. Her works will be featured in an advertising campaign to break in spring of 2005 in nationally distributed U. S. publications. Vivienne herself described her style in her book â€Å"China Chic† where she dwells on different aspects of Orientalism including fashion, food, art, architecture and home decor. She describes in the book in detail her own crosscultural style that unites Western and Eastern elements. Vivienne Tam describes the Chinese style that is native to he rand teaches readers to appreciate the Chinese design and assess the beauty of her favorite Ming chair. Vivienne Tam’s style has always been characterized by distinct feature of Orientalism, or something that is perceived by the predominantly Western public assessing her creations as oriental. Most critics describe her style as eclectic, that is, combining the elements of the â€Å"Oriental† and â€Å"Occidental†. Her clothing are carrying the trends similar to the folk Chinese costumes, such as the glistening fabrics and loose cut while remaining attached to the spirit of New York City’ s cultural life. Said’s Orientalism and Barthes’ â€Å"signifier† Thus, Vivienne Tam’s fashionable art can be linked to the concept of Orientalism described in Edward Said’s famous work â€Å"Orientalism†. Said himself, being of Palestinian descent, had a â€Å"cross-cultural† background. Said defined Orientalism as a â€Å"way of coming to terms with the Orient that is based on the Orients special place in European Western Experience† (Said 1979). Said insisted on the Orientalism being a cultural concept that is conditioned by the existence â€Å"cultural contestant† to the European Occident, and a recurring image of the â€Å"Other†. The Orient is thus an elusive notion that is merely a product of the European imagination and is utilized to help the Occidentals to conceptualize themselves in contrast to the Oriental tradition. Said describes Orientalism as a ‘style of thought based on an ontological and epistemological distinction’† between the Orient and the Occident† (Yang). Said insisted that Orientalism is a notion that was artificially created by the artistice circles of the West who were unable to grasp the crude reality of Eastern life and conjured up for themselves a sweetened â€Å"Orient†. He wrote in his work: â€Å"By virtue of the fact that the poet, scholar, and politician speaks for, or writes about the Orient indicates the Orient is absent, and that the Orientalist is outside the orient†¦ Poets make the Orient speak, and renders its mysteries plain to the West. † (Say-Saue 2001). Thus Said sees Orientalism as a kind of representation of the Orient by the Orientalists, found in the so-called truthful texts, such as history, journals, or, in other words, as cultural stereotype other opposite to the Occident (Yang). In Orientalism Said described this notion as it surfaces in the works of the European writers trying to provide an account of Eastern realia. Said connected the orientalist approach with the European culture that tried to control its relations with the Eastern subordinate states. He denoted the Western tradition of Orientalism as corporate institution for dealing with the Orient dealing with it by making statements about it, authoring views of it, describing it, by teaching it, settling it, ruling over it: in short . . . a Western style for dominating, restructuring, and having authority over the Orient (Edward Said). Thus, the tool of the Orientalism was utilised by the West in order to subjugate and oppress the East. The ideas present in Said’s works show that the application of Orientalism to the description of an obscure phenomenon was similar to the idea of a â€Å"signifier† used by Bathes. In the sense used by Roland Bathes’s theory of semiotics, â€Å"signifier:† is in some ways a substitute. For example, words, both oral and written, are signifiers, later exchanged by the brain for a working definition. The difference between the word â€Å"tree† and the substance which the brain substitutes for the input tree lies in the fact that you can make something out of the entity that is symbolized by the word, but you cannot use the word itself in construction. The signifier is therefore a kind of icon (Rowland Barthes Theories). Interesting in this respect is the idea of myth utilised by Roland Bathes which he determines

Clinical vs Counseling Psychology Essay Example for Free

Clinical vs Counseling Psychology Essay Abstract The purpose of this paper is to compare and contrast the primary goals of a clinical psychologist and a counseling psychologist, explain perspectives on treatment similar and how are they different, and discuss the educational requirements for each. This paper will also discuss what type of setting are we likely to find each, identify which professional association each would be affiliated with as well as which Code of Ethics regulates each professional and explain the advantages and disadvantages to each of these professions. Primary Goals of Clinical Psychologist Assessment – This includes interviewing, observation and testing; all clinical psychologists need to be thoroughly trained in this area and should be able to choose the correct type of testing/method when conducting this with the client. They test such things as intellect, cognitive processes, and social functioning along with this, being able to interpret the test is also essential to clinical psychologist (Vallis Howes, 1996). Diagnosis – As well as being able to conduct test, a major role also includes the ability to diagnosis using multiple models (Vallis Howes, 1996). Intervention – Giving the client the inner strength to acclimatize themselves to change and gain a sense of power in everyday living (Vallis Howes, 1996). Research – The ability to implement and conduct different programs both basic and applied. This is a fundamental function of clinical psychologist in both clinical and academic formats (Vallis Howes, 1996). Consultation/Program Development – Working with peers who work with clients, interacting with peers, contributing their services for the bettering of the program, and obtaining supervision (Vallis Howes, 1996). Clinical psychologists have a skill set which provides a much needed service to society. They use it by practicing, creating and evaluating applied and scientific skills (Vallis Howes, 1996). Primary Goals of Counseling Psychologist Some goals include expounding on the overall mental aspect when working with families, communities, and individuals. Working with those individuals in distress and experiencing troubling times in areas such as family,  relationships, making decisions, life events and career moves just to name a few (Bedi et al, 2011). Their goal is to be well informed with how humans think, feel, their personal life, sexual relations, and even recreational activity to name a few. The counselor’s job is to expose the inadequacies and provide a remedy that will correct those issues (Watkins, 1983). Educational Requirement for Clinical Psychologist To be called a â€Å"clinical psychologist† one first would have to obtain a doctorate then become licensed in the state you want to practice in. The two types of degrees are PhD, which focuses more on research and PsyD which places emphasis on the applied facet of clinical psychology (Sternberg, 2007). Educational Requirement for Counseling Psychologist To obtain this â€Å"title† one must complete the required and accepted doctorial degree, complete a minimal of two years in what is called â€Å"supervised practice† and apply to be licensed in the state(s) you choose to practice in (Kuther Morgan, 2009). Advantages and Disadvantages Advantages – The following advantages are from a psychology forum. (1) Being of help is self-fulfilling (2) You can set your own work schedule (3) You have the opportunity to make a lot of money (4) You can be self employed. (5) Psychologists have the opportunity to touch countless of lives (Cherry, n.d). Disadvantages –The following disadvantages are from a psychology forum. (1) Issues with insurance and billing (2) Difficulty setting up your independent business (3) Working with clients can be challenging. (4) Psychologists have rough and complex work hours. (5) You spend devoted time to recruiting new clients (Cherry, n.d). References Bedi, R. P., Haverkamp, B. E., Beatch, R., Cave, D. G., Domene, J. F., Harris, G. E., Mikhail, A. (2011). Counselling psychology in a canadian context: Definition and description. Canadian Psychology, 52(2), 128-138. Retrieved from http://search.proquest.com/docview/870506935?accountid=39364 Cherry, K. (n.d.). Advantages of Being a Psychologist. Psychology Complete Guide to Psychology for Students, Educators Enthusiasts. Retrieved August 5, 2013, from http://psychology.about.com/od/careersinpsychology/tp/psychologist-advantages.htm Cherry, K. (n.d.). Disadvantages of Being a Psychologist Whats the Worst Part About Being a Psychologist. Psychology Complete Guide to Psychology for Students, Educators Enthusiasts.Retrieved August 5, 2013, from http://psychology.about.com/od/careersinpsychology/tp/psychologist-disadvantages.htm Kuther, T. L., Morgan, R. D. (2009). Careers in psychology, opportunities in a changing world. (3rd ed. ed.). Boston: Wadsworth Pub Co. Sternberg, R. J. (2007). Career paths in psychology. Washingtion, DC: American Psychological Association. Vallis, T. M., Howes, J. L. (1996). The field of clinical psychology: Arriving at a definition. Canadian Psychology, 37(2), 120-127. Retrieved from http://search.proquest.com/docview/220807484?accountid=39364 Watkins, C. E. (1983). Counseling psychology versus clinical psychology: Further explorations on a theme or once more around the identity maypole with gusto . The Counseling Psychologist, 11(4), 76-92. doi: 10.1177/0011000083114012

Overview Of Reality Television Programming

Overview Of Reality Television Programming Reality television programming has been around since the first broadcast of Candid Camera in the late 1940s, but this type of programming became more popular in recent years as a result of different factors. Rowen, (2000) attributed the debut of the Survivor in the year 2000 as the beginning of the infiltration of reality programming in todays television landscape. This type of television programming has now becoming popular among different television audience globally and has also gained recognition of the Academy of Television Arts and Sciences who in 2003 added Best Reality Show as an Emmy category. While studies in reality television are relatively limited despite the recent surge in its programming, efforts is hereby made in this study to review or summarize previous research on reality television programming. The increase in reality television programming may undoubtedly be related to with the increasing number of cable channels, which allows advertisers to reach smaller markets (Hiebert and Gibbons, 2000) with the majority of reality television programming is geared towards the individuals under twenty five years old (Frank, 2003). MTV has been presenting the Real World to this target younger demographic for more than ten years. Frank (2003) suggests that younger viewers are attracted to reality television programmes because the programmes show individuals and situations which relates to what they are used to on daily basis. According to Rowen (2000), the popularity of reality television began with the debut of Survivor which was first aired in 2000. From thence, this genre of television programming started gaining attraction and attention on network primetime television. This was when reality programmes started to target an older demographic. There is a variety of programmes that still target the younger demographic, but now there are more programmes that target a much wider demographic. For example, network primetime programmes such as The Apprentice target the 18 49 demographic (Rowen, 2000). Because of this age range, it is most likely that a greater percentage of individuals now watch reality television today than in the time past. Nabi, Biely, Morgan, and Stitt, (2003) examined the genre of reality television programming itself. It was observed that a multidimensional space analysis of all television programmes indicates that reality television is a genre that is distinct from all of the other pre-existing genres. However, not all reality programmes can be considered as one cohesive genre. There are two dimensions with the first one is presented as a continuum due to its suitability for primetime programming. The second dimension is fiction-real, this is a continuum based on whether the programmes were portrayed as fictional or realistic based programmes. Some reality programmes have been listed as fictional because for some reasons, audience members do not perceive them as realistic (Nabi et al, 2003). Interestingly, not all reality programmes were classified as reality, and not all fictional programmes were classified as fictional. In another study, Nabi, Stitt, Halford and Finnerty, (2006) used multidimensional scaling to understand the subgroups of reality television programming. There were two dimensions along which viewers thought about reality television romance and competitiveness. Dating programmes were found to be a unique type of programming with no relationship with other programme types. The other subgroups of reality television programming were found to be fluid and difficult for viewers to separate one from another because of the overlap among the categories. As a way of creating better understanding, Nabi et al (2006) encourages reality television researchers to focus on the qualities of the programmes and not the categories. Some research has sought to discover why people watch reality television programmes. Reiss and Wiltz (2004) in a study, asked individuals to rate themselves on Reisss 16 basic life motives and also to report how much they viewed reality programmes and how much they enjoyed these programmes. Results indicated that the appeal to reality television programmes was dependent on the amount of reality television programmes watched by the individuals. The more reality programmes an individual reported liking, the more status oriented the individual is likely to be. Individuals found to place a higher value on vengeance were found to be more motivated by social life, less motivated by honour, more focused on order, and more concerned with romance. Reiss and Wiltz (2004) found that the reality television programmes that people prefer to watch are those that stimulate their motives and fundamental values the most. For example, people who place premium on romance in relationships are very much l ikely to watch The Bachelor, but if they value work or entrepreneurship, then they may prefer to go for The Apprentice reality programme. Therefore, it can be concluded that the motif for watching reality television programmes is based on their individual values and desires. Many individuals would easily indicate that they enjoy watching other people on reality television programmes, but this is not to say that the competitors are not aware that they are being watched. Nabi et al (2003) in their study concludes that people watch reality programmes because they enjoy watching real people instead of actors and that the uses and gratifications sought by reality television audiences is the reason why regular viewers watch the programmes because they find it entertaining, for the enjoyment of watching other peoples life, and the self-awareness they receive from these programmes. Cognitive and emotional predictors of reality television were examined by Nabi et al (2006) and found that happiness, para-social relationships, dramatic challenge social self-awareness, comparison and negative outcomes are factors which affect the enjoyment of reality television programmes. It was also found that reality television programmes did not appeal much to the audience when compared to other genres of television programming. However, this was attributed to the limited ability of the programmes to evoke positive emotions rather than the negative emotions which the programmes provoked. They also determined that perceived reality was not related to enjoyment from viewing reality television programming and that various dimensions of perceived reality were related, but not as a whole. Hall (2006) conducted focus groups to understand why participants enjoy watching reality television programming. It was found that participants enjoyed reality programmes most because of their humour and suspense as well as the fulfilment of social functions which participants get from watching the programmes. The participants noted that they have watched reality programmes with friends, and also discussed about the reality programmes they watched with their friends too. The study revealed that the participants view of reality television programming as realistic was just weak as the criteria for judging (realness) were different from show to show and changed as new programmes were broadcast. This therefore, makes perceived reality to be a difficult concept to measure. Papacharissi and Mendelson (2007) examines the gratifications sought from reality television and their findings indicates that respondents reported watching reality television programmes mainly to pass the time or for e ntertainment purposes. They noted that the respondents who reported watching for entertainment reasons were most likely to perceive the programmes as being real. Barton (2006) examined reality television programming and gratifications obtained by audience members. Findings from the study indicated that the content of the reality show influenced the gratifications obtained by the viewers. A new gratification known as personal utility which has not been studied was identified in the study. Personal utility was identified as one of the strongest predictors of overall gratifications obtained by reality television viewers. Personal utility refers to the viewer gaining something personally useful from the programme. It is therefore important to understand that viewers watch for different reasons. These reasons may lead to differing perceptions by viewers and thus differing effects. Therefore, individual difference variables have also been found to moderate why people watch reality television programmes (Barton 2006). Nabi et al (2003) while examining the gratifications received from reality television programming, discovered sex as a significant distinguishing factor. For instance, men were noted to be more entertained by reality programmes and as such, formed para-social relationships more often than women do. Reiss and Wiltz (2004) in their study examined how sex moderates the effects of reality television programming on their respondents and reported that they did not find sex as a significant influence on reality television outcomes. Rather, age was found to be a significant influence on reality television outcomes. Younger viewers reported becoming more self-aware and entertained from watching reality programmes, while older viewers reported engaging in social comparisons from viewing reality television. Race was also found to have an impact on media use outcomes. For instance, whites were found to identify with the characters, while non-whites were found to learn more information from reali ty television programming (Nabi et al, 2003). 2.1.2 Perceived Reality and Reality Television Programming Before the development of reality television programmes, perceived reality has been generating much interest among media researchers. Potters (1988) conceptual definition of perceived reality is a construct composed of three dimensions, with the first being defined as the belief in the literal reality of television messages (p.31). This component, known also as the magic window deals with how much the viewer believes that the mediated message from television reflects the outside world. Secondly, utility is defined as the practicality of the viewer applying what is viewed on television in his/her daily living. It also denotes the importance and extent to which people can relate the information they get from television into their own lives. Thirdly, identity refers to relating with a character or personality television programmes and this is also seen as the extent to which the viewer thinks a character plays a part in the viewers actual life (Potter, 1988). Magic window, utility, and identity are central to the understanding of a viewers perception of reality because each of these components will affect how a viewer perceives reality in a television programme. In examining perceived reality, Cavender and BondMaupin (1993) examined crime reality television programming, looking at programmes like Americas Most Wanted. This was done based on story selection, the techniques of cinematographic as well as the producers claims. Crime based reality television programmes were found to depict a very real sense of danger to the audience as they were found to be high in the identity component. Because of the images presented in crime reality programme programmes, it was easy for the viewers to identify with the characters that were presented as victims. Cavender and BondMaupin (1993) notes that participating in reality programmes means that the viewers are now part of the reality. This obviously makes it difficult to distinguish the reality in the programme from any other aspect of life. Their study suggests that reality programming has a unique form because of the presentation of realistic characters, settings, and plot. Another study which examined the perceived reality of reality television programmes is Meng and Lugalambi (2003). The study found that respondents did not view reality programmes as real. Perceived believability of the program mediated the relationship between the type of programme viewed and the perceived utility. The researchers argue that the best manner to examine perceived reality is by the degree of personal utility that the viewer receives from the reality programmes. 2.1.3 Defining reality television programming Reality television programmes are gradually becoming the toast of television stations and networks in recent times (Hall, 2006 and Stern, 2007). Since the success of the genres first big network hit, the Survivor (CBS), the number of reality programmes on television has multiplied, both on broadcast and cable networks. To Seibel and Kerschbaumer, (2004), Reality television programmes were first recognized as an official genre of television in 2004 even though it has become immensely popular in the years prior. Reality programmes or, as they are alternatively known, unscripted dramas have been somewhat difficult to define, due to the rapid growth which has caused the genre to expand into various forms (Hall, 2006; Nabi et al., 2003). While they are all considerably different, programmes like the Big Brother Show, Biggest Looser, The Apprentice, Gulder Ultimate Search, Survivor, Fear Factor, etc. have all been considered to be reality programmes, although each is structured in a slightly different form. There must be caution in describing reality television as simply programming that represents reality because this would force the inclusion of news programmes and talk programmes, which, are generally not considered as part of the genre. Nabi et al (2003, p. 304) while attempting to situate the precincts of reality television programming described them as programmes that film real people as they live out events (contrived or otherwise) in their lives, as these events occur. This description b ecomes Important as it assumes that the events on the television screen are chronological, and that the participants are not working from a script, the show is filmed in a non-studio environment and that the purpose of the programme must be entertainment. While it leaves room for a wide range of programming, this definition excludes talk programmes which, in some ways, draw upon some of the same appeals and strategies to attract viewers, and have been considered as forerunners of reality television (Reality Television, 2004). However, Hall, (2004) notes that the popular press has considered programmes, such as American Idol and Shocking Behaviour Caught on Tape, to be reality fare, even though they do not meet these criteria. Deery (2004) notes that reality television does not necessarily have to be realistic, nor does it have to depict common or everyday experiences. Deery further notes that the reality of reality television programmes is usually translated as the experience of rea l or ordinary people (i.e., unknown non-actors) in an actual and unscripted environment. It does not require that the situation must be ordinary, but that there should be a particular kind of viewer access. The definition of reality television to audiences seems to be as inconsistent as it is in academia, though slightly more inclusive. In a study of the public perception of reality programmes, Hall (2006) notes that some programmes such as Real World and Cops were unanimously considered by most respondents to be of the reality genre. Most of the respondents in the study believe that the presence of non-actors behaving independently from any sort of script was a mandatory criterion for reality television. Additionally, for some, a competition element helped define a show in the reality category. Hall noted that this was not necessarily a criterion because the competition was realistic, but rather that it seemed to be a central element for a large number of programmes that have been labelled as reality. The most defining characteristic for these research participants was the realism factor. Perhaps the most central element in determining the strength of a particular programmes membership in the programming category, however, was the nature of the show when compared to real life situations. Hall (2006, p. 198) notes that the understanding that the programme was non-scripted, which carries the implication that the behaviour of the cast members is self-determined and a true expression of their own personalities and wills, was repeatedly implied to be a determining factor of whether a show should be considered a reality programme. It seems, however, that a viewers task of determining whether or not the content of a programme is real may not be a simple task. Stern (2007) points out that the reality element of reality television is, at best, only a claim. The desire of producers to create an entertaining programme often leads them to distort events to make them more dramatic. The result is a programme that dances on the line between truth and fiction, often leaving the viewers confused about what is real and what is not. Stern notes further that manipulation of reality can manifest as producers interference with the cast, in addition to creative editing techniques. 2.2 Features of reality television (Characteristics) Within the confines of reality television programming exists two sub-genres: voyeur-based programmes and competition-based programmes with the emphasis within each being on the different dramatic aspects of the reality being captured. The first sub-genre, voyeur-based programmes, can most closely be compared to a documentary-style production. Programmes in this category are sometimes referred to as docu-dramas or docu-soaps (Jones, 2003). The component of producer involvement which is generally lacking in documentaries is accentuated in the voyeur-based programmes. However, this is a major area of differences between voyeur-based programming and actual documentaries. That is to say, voyeur-based reality programmes highlight the fact that the participants are incorporating the production units into their daily routines. The second sub-genre of reality-based television is competition-based programmes. These programmes tend to bear a resemblance with traditional game shows, with the distinguishing factor being that game shows typically do not offer comprehensive surveillance of the contestants. The competition-based programmes focus on how human interaction is affected when contestants are forced to interact with each other while trying to succeed against each other in various events. The following are the qualities that make a programme reality based. Reality-based programming is not scripted The most fundamental criterion for a television show to fall within the reality genre is that is must not have a script for the participants or contestants. This means that their actions and spoken words must be spontaneous. In its place, reality-based programming relies on established rules that govern the way the contestants interact with each other and their environment. These rules in essence act as a substitute for scripted materials in that they provide the contestants with a framework that dictates how their exchanges will be enacted. The idea behind this is that it offers an alternative to the predictability of fictional programming (Andrejevic, 2003). Reality-based programming involves ordinary people instead of actors It is argued that one thing that makes reality programming appealing is that it draws its contestants directly from the audience. Dovey (2000, p. 86) notes that ordinary people and their dramatic experiences are the staple of Reality television Syvertsen (2001 p. 319) describes ordinary people as, those people who are not known in the media, they are not experts, celebrities or newsworthy for any other reason people who are, in principle, interchangeable with one another. Andrejevic (2003, p.4).) notes that part of what makes reality-based programming appealing is its lottery-like ability to make a star out of nobodys'(sic) Reality-based programming is characterised by spontaneous actions The freedom for contestants to act on instinct or to adapt as they deem fit to any situation is a key element in what makes reality programming entertaining and unique. In most ways, the contestants are in control of the programme. There are rules governing the conduct of the contestants and operating within those set rules is an attribute possessed by reality programming alone. Andrejevic, (2003, p. 103) quoting The Real World and Road Rules producer, Jon Murray, said that we dont have a lot of control during the production process, what we have is the control to make choices during editing. The naturalness and ingenuity displayed by the contestants is what makes reality-based programmes unique from other forms of unscripted programming such as traditional game shows. Ultimately, with reality programming, viewers get what really happens first hand since there are no re-takes or re-shoots as only that which is natural and uncontrived will be captured and ultimately aired. When looked at in terms of the benefits of spontaneity compared to traditional scripted programming, Andrejevic makes the case that the free-will of the contestants can prove to be one of the most powerful tools reality television possesses. Andrejevic, (2003) concludes that in reality programming, content becomes detached from the normal concept of scriptwriters and directors, which is now replaced by the spontaneous rhythms of real conflict and real romance. Some element of producer involvement exists in Reality-based programming Reality-based programming can be seen as a contrived reality where the producers create the reality in which the contestants live in. This could mean the establishment of rules for how they will get food as on Gulder Ultimate Search, Survivor and Big Brother, or requiring that they regularly update the audience through confessionals or video diary entries as on Big Brother, Gulder Ultimate Search, and The Real World Show. This is one of the key distinctions that have been made between reality-based programming and documentaries. Dovey (2000) clearly notes that interviewing participants, involving directors, producers, or cameramen in the production or in any way interacting with the subject of a documentary is considered interference and is a serious taboo in documentary filmmaking. These techniques, however, have all been used extensively in reality-based programming. There is a comprehensive surveillance of subjects in Reality-based programmes The primary component that distinguishes reality-based programmes from similar forms of entertainment including traditional game shows and programmes is that it provides the viewer with a perspective of how the participants are feeling and behaving outside the confines of a limited event. For example, viewers are not given the opportunity to see how contestants interact with each other after the final round has been played. This is exactly what separates reality-based programming from traditional game shows (Andrejevic 2003). According to Andrejevic (2003, p. 102), the difference between reality-based programming and traditional game shows lies in the fact that they (reality television programmes) are based not on the documentation of exceptional moments but on the surveillance of the rhythm of day-to-day life. This last criterion shows programmes such as The Debators, Maltina Family Dance All, and NBCs Fear Factor cannot be considered as reality-based programmes. This is because, the producers of these programmes shows film exceptional moments and do not offer comprehensive surveillance of the contestants behaviours and interactions with others. 2.3 Reality television programmes and young audience Reality programmes has generally been thought to appeal to a lower-income demographic (Nabi et al., 2003). The reality genre in general has been criticized as being exploitive of some of the worst characteristics, behaviours and ranks of the human race, and was long considered by the television industry to be low-brow entertainment (Freeman, 2001). Even as reality television programmes began to be accepted by the networks, advertisers were still sceptical about investing in them, primarily discouraged by audience demographic and possibly questionable materials in the programmes. Supporting Freemans view, Atkinson and Fine (2004, p. 1) averred that Advertisers once didnt like the thought of associating with what they regarded as often sleazy down-market fare A study in 2001 confirmed advertisers suspicions when it found that 58% of regular reality audiences were in the middle to low income bracket, with annual incomes falling below $50,000 (Gardyn, 2001, p. 1). Carter (2003) notes that reality television appeals to a younger group of viewers between the age ranges of 18 49 years, or even narrower, between 18 30 years. This demographic profiles of the audience he notes, represents a coveted demographic for advertisers. 2.3.1 The appeal in reality television The appeal of reality television ranges from mere voyeurism to a hope that it offers insights into the human condition. Nabi et al. (2003) found that the initial draw for casual viewers is generally related to boredom, while regular viewers of reality television tune in to be entertained. Some of the appeal may be the lure of watching real people on television. A study in 2001 revealed that 37% of the Americans polled preferred to watch real people on television, as opposed to scripted actors (Gardyn, 2001). However, Nabi, Finnerty, Halford and Stitt (2006) suggests that some of the appeal of reality television may not reside in the quality of the reality, but rather in the drama and suspense, elements of good storytelling, that are often found in reality programmes. Voyeurism has also been cited as a gratification of watching reality television (Hall, 2004). Although Nabi et al. (2003) questions whether or not voyeurism is an appropriate term to describe audiences motivations for viewing because cast members are aware that they are being watched and network constraints assure that explicit material does not make it on the air. Rather than the desire to view forbidden or immoral contents, the audience simply sit and enjoy watching other peoples lives and interpersonal relationships. There is also the notion that reality television fulfils the ever growing American obsession with celebrity and stardom. Conlin, (2003, p. 1) avers that by making perceived nobodies into overnight superstars, reality programme seem to appeal highly to a set of American audience who are obsessed with stardom and those who crave for something different from Hollywoods celebrity system. Andrejevic (2005) also notes that part of the appeal of reality programming is the viewers sense of access, or the thinking that the participants in the programmes could just be them. On a more basic level, reality programmes require minimum commitment from its audience. 2.4 Criticisms of reality television programmes The actual realism of reality television (or lack thereof) and its presentation as real has been a subject of criticism. Nabi et al. (2003) found that while viewers perceived the casts of reality programmes to be real, they did not however see events in the programmes to be sufficiently real. Bagley (2001) says that much of what may be marketed to the public as real may actually be a creatively manipulated or faked reality brought about by the process of production and editing. In his criticism of the Real World, Bagley discusses the potentially misleading production practices that attempt to give reality programmes the appearance of being real by borrowing from the documentary style. Real World, one of the first and most taunted prime examples of the reality programming, hold its authenticity to both its means of presentation and by direct statements. Every reality programme begins with the same claim of being original and authentic. In fact, Bagley (2001, p. 62) notes that this is a true story of seven people, picked to work together, have their lives taped and find out what happens when people stop being polite and start getting real Deery (2004) describes the reality genre as postdocumentary. This implies that the genre has been transformed from its parent genre, documentary, but still retains some of its original elements, which are mainly in the form of its production. This semblance to documentary production is what Bagley (2001) refers to as deceivi ng. Real Worlds manner of presentation critically determines its acceptance as faithful documentation of material existenceà ¢Ã¢â€š ¬Ã‚ ¦ with aspirations perfectly coinciding with other forms of nonfiction productionà ¢Ã¢â€š ¬Ã‚ ¦ Being patterned after the television journalistic style, Real World borrows on the confidence that genre provokes in its audience, and manages in the process to evoke its own mystique of authenticity that, in the final analysis, furnishes viewers with the rationale to successfully negotiate the shows authorial ambiguity (Bagley, 2004, p. 61-62). Other scholars (Murray, 2006; Bagley, 2001) have argued that the Shaky, camera being moved about, the normal day light, natural environmental sounds, the cheap production values, the surveillance as well as the interview sections by way of confessions help to further boost the claim that Real World reality programme actually depict reality. Some or all of these presentation tactics can be seen in various other reality television programmes such as Big Brother (CBS) and The Bachelor (ABC). At best, reality television, according to Bagley (2004) is a mixture of fiction and non-fiction. Bagley (ibid) notes specifically that most people, when placed before a camera, perform in one way or another, rather than behaving as they would in their natural settings. Again, the long period of editing which is required to reduce long hours of daily footage down into a 30 minute storyline is done with little objectivity in the mind of the produce. The production process is not influenced by the desire to accurately present situations as they are in their traditional forms of non-fiction media, but rather by a desire to entertain and sell. Bagley (2001) notes that this fact alone discredits the genre as a subjective representation of reality because its purpose goes beyond capturing unmediated human relations and events but has veered i nto the commercial realm. 2.4.1 Third person-perception Other criticisms of reality television have emerged indirectly from studies of third-person perception, and have indicated that reality programmes may be socially undesirable in the minds of audience members. Materials that are not socially desirable have been the focus of some studies conducted on third-person perception (Paul, Salwen, and Dupagne, 2000). As noted by Bissell, Peek, and Leone (2006), numerous studies have supported the idea that people perceive others to be more affected by media messages than themselves, particularly the negative contents. The phenomenon of negative contents has been shown in studies of political campaign messages, political advertising, commercials, rap music, and public service announcements, among other types of media (Bissell et al., 2006). In their 2006 study, Bissell, Peek, and Leone (2006),in a study which examined the perceptions of 640 college students concerning reality television (Real World, Fear Factor and Joe Millionaire) found that the students believed that reality programmes negatively impacted others more than themselves, which the researchers suggested indicated their perceptions of reality television as socially undesirable. 2.4.2 Drama Although it has not been extensively documented, the content of reality television tends to be hyper-dramatized turning seeming unimportant events into crises. This is not surprising, given that its purpose is to entertain audiences. Real World producers carefully select cast members to produc

Star Wars :: essays research papers

People are always looking for a good way to escape the pangs of work. Since work is so important in society today that it is almost impossible to avoid doing work without having to pay the price in the future. The perfect escape would be one that alleviates the strain of work yet does not incur any future expenses. Many people have found science fiction novels and movies to be great escape mechanisms. Science fiction is such a perfect escape for many people because it allows its audience to vicariously experience the joy of future technology – technology that promises less work and much more play, at no cost.An escape must have three things in order to be considered a true escape. First, an escape must permanently or at least temporarily eliminate one’s responsibilities. As long as one has responsibilities looming overhead, one cannot really feel free. It will also work if the escape produces the illusion that one’s responsibilities are gone.Secondly, an escape must enhance leisure. If the escape does not enhance leisure then boredom will most likely be the result. Also, due to the fact that most escapes are the temporary kind, leisure time is generally very precious. Therefore, it is not enough that an escape simply do away with work and responsibility. An escape must also take full advantage of one’s leisure time.Third, an escape must not have any undesirable consequences. This is the condition that justifies the escape itself. Suppose for example that a person became tired of his or her job and simply stopped working. That person would soon be fired, and although he did avoid doing work, his method of escape cannot be justified because of the undesirable consequences that followed. This is perhaps the most important condition an escape must satisfy. Science fiction literature and films are very good escape mechanisms. While a person is absorbed in the goings on within a particular novel, movie, etc., that person can experience what the characters are experiencing, and it is common for the characters to have lifestyles that meet the three conditions above. The reason for this is that in science fiction it is very common for the characters to have a very technologically advanced way of living. The futuristic technology allows the characters to do less work and have more fun with no consequences. Take for example the movie star wars.

surrogate mothers Essay -- essays research papers

A Surrogate Mother is defined as â€Å"an adult woman who enters into an agreement to bear a child conceived through assisted conception for intended parents.† The couple is usually referred to as intended parents who enter into an agreement providing that they will be the parents of a child born to a surrogate through assisted conception, using an egg or sperm of at least one parent. 1 RIGHT - Surrogate motherhood is a right entitled to those who are ready and able to take on the responsibility of parenthood. Surrogate mothers fills a fundamental human longing. Procreation is a primitive instinct, and to many people it is devastating not to be able to become parents Surrogate motherhood is a solution to this age-old problem. Even in the bible, Abraham and Sarah resorted to a "surrogate mother" that produced their son Ishmael. 2NEED – Surrogate motherhood fills a need for infertile couples. 2.4 million infertile married American couples. It is estimated that one in six couples are affected by some degree of infertility. Many people are marrying later and are delaying having children. After age 45, about 95% of women are unable to conceive on their own. Surrogate mothers also fill the need for non-traditional families including the gay and lesbian population as well as single heterosexuals. ISSUES OF COMMERCIAL SURROGATE MOTHERHOOD Although compensation might not be the main motive for surrogacy, by making compensation illegal, it may decrease the amt. of surrogates available Some people may refer to surrogate motherhood as â€Å"baby selling† but surrogate mothers are not selling the child – they are just providing a service Medical Ethics professor at University of Texas stated, â€Å" Baby selling is you have a born child that is sold to another person. Here we’re talking about agreements made before conception has even occurred where there is no existing child. Secondly, the genes, in the case of gestational surrogacy, are being provided by the couple that is hiring the surrogate, thus, in a sense, it is their genetic child.† -the fee paid to the surrogate mother is not for the baby – it compensates her for her time and effort, initiating and carrying the pregnancy, giving birth, accepting the risks of pregnancy and childbirth (pain, depression, sleep disturbances), and possible loss of employment opportunities This $$ is often times seen as a gift to r... ...inancial REBUTTAL Children’s Reaction – my parents really wanted me or â€Å"I could have had a disease† Only 1% of all surrogate mothers change their mind and want to keep the baby as compared to 75% of birth mothers who change their minds in a traditional adoption The people who have struggled so hard to conceive their own child are probably the best candidates to be good parents, not the worst The American Fertility Society and the American College of Obstetricians and Gynecologists have recognized infertility as a disease. The statutes that are designed allow the surrogacy option only for those who are affected with a medically recognized disability. Baby M – a psychological examination showed that Mary Beth Whitehead would have a problem giving up the child, but he agency handling the transaction did not bother to read the report. $$$ - some agencies require that their surrogate applicants have some minimum family income level before being accepted into their program. $$$Money is a motivation just like it would be in other situations in which people are paid to be surrogate parents (nannies, workers in day care centers, foster parents, and teachers in elementary schools)

Tupac :: essays research papers

Tupac Shakur was one of the most influential music artist of the 20th Century. â€Å"Murda, Murda, Murda, and Kill, Kill, Kill†¦Ã¢â‚¬  these are they lyrics to one of the songs written by Tupac Shakur. Amidst all the controversy surrounding his personal life, this artist has managed to overcome all obstacles and spread his hope/hate message to a surprisingly receptive audience. Tupac’s music is borrowed from the styles of early rap and hip-hop yet its appeal rested in Tupac himself. His persona of â€Å"Thug Poet† opened up a portal into the new genre of â€Å"Gangsta Rap.† This new style of music revolutionized the music industry and allowed several new artists to break through in Tupac’s creation, Gangsta Rap, such as; G-unit, Eminem, and many others.   Ã‚  Ã‚  Ã‚  Ã‚  Tupac Amaru Shakur was born on June 16, 1971 in New York City to Afeni Shakur, a Black Panther member since 1968. She gave birth to him 2 months after she was released from Women’s House of Detentions in Grenwich Village. She was charged with conspiracy to bomb several New York public locations and just had her bail revoked. In court she represented herself and won against the state of New York in a surprising turn out. In Incan dialect, his name Tupac Amaru means â€Å"shining serpent† and Shakur is Arabic for â€Å"thankful to God.† For most of his childhood his crack addicted mother shuffled Tupac between the ghettos of Harlem and the Bronx. Young Tupac began his performance career with the 127th Street Ensemble and then enrolled Baltimore School for the Arts where he was educated in ballet and acting. Tupac was forced to drop out of the school because he had to move to California with his mother, where his criminal career began. He left hi s house at the age of 17 because of the continuous fights with his mother he then began selling/doing drugs, and was homeless for about 2 years. His life was spiraling down wards at a rapid rate. Till one day he got his big break. Tupac always dreamt about being famous someday, now his dream was becoming a reality. He struck a recording deal with Interscope records. He was on his way to super stardom, but as we all know with fame comes problems. He was involved in the shooting of two off duty police officers, although the chargers were later dropped. He was also convicted of rape, and sentenced to 5 years in Clinton Correctional Facilities.

The Importance of Man’s First Landing on the Moon

Case Study Latin America and the Catholic Church Malaika Nicholson DeVry University Pope John Paul II visited Nicaragua in 1983. His visit was a response to rumors regarding an alliance that was developing between Marxists revolutionaries and priests that was beginning to emerge in Latin America. The Catholic Church historically was strongly against communism. Therefore, these alliances that were emerging between priests and revolutionaries were troublesome to Pope John Paul.Even though the priest denied doing anything wrong, but instead were only doing the will of God and what Christ, himself would do in taking interest in the poor. News of Pope John Paul’s II upcoming visit created hope among reform minded Catholics. Not knowing exactly how, they hoped he would lend his support for the revolutionary case. Because the Pope as well as the Catholic Church did not support the principles the Marxist held regarding Liberation Theology, the people hoped that if nothing else, he wou ld offer words of compassion and support.There were thousands of Nicaraguans who died and suffered by the oppressive regime and were in desperate need for hope . They hoped that the gap between the people and church could be repaired and that economic and social changes could become a reality. The Pope’s visit would come during the time that the country was in major lack due to governmental corruption. Reform minded Catholic in Nicaragua had high hope that he would speak out on behalf of the people. The position the pope took led to disappointment by Nicaraguan Catholics because he did not focus on political reform in his speech.They had anticipated him to serve as a catalyst in social and political reform by publically supporting their cause. Instead, Pope John Paul II expressed the civic duty by Nicaraguan priests to help the less fortunate and to be good examples to the rest of society. The people of Nicaragua became painfully aware that the pope was not going to support t heir revolutionary cause during his visit. During his visit he did express his extreme disapproval to liberation Theology encouraging people to abandon their ideological commitments in reference to his views on mingling of Marxist values withChristianity. Pope John Paul II wanted to emphasize the importance of not compromising Christian views of God at the center of all things with Sandinistas ideals of Humanism. The Pope’s visit was an event of great significance; some say even leading to the Nicaraguan Civil War. His visit also intensified tension between Sandinistas and Nicaraguan Catholics who supported them. Pope John Paul’s II visit also fueled rebel groups (Contras) as a form of propaganda, supporting their cause by giving them more legitimacy.

The Study Of Nanoscience And Nanotechnology Developments Environmental Sciences Essay

Interest in the subject field of safeguarding the ecological milieu has steadily increased in recent decennaries. duplicate to this involvement, most companies in affiliate sectors stupefy increased the item and quality environmental education communicated to investors and stake appreciationers in developing a new(a) sort of disclosure, environmental revelation 1 . Several look for workers dupe rivet on the inducements for ho utilises to coiffure closely voluntarily unwrap training on their environmental earth presentation.Research on the issue support foc utilise on several(predicate) facets of this revelation as its move on stock m cardinaltary values, outlooks of investors and their information packs, appraisals of engross imperil and wedge on the embody of capital and the pace for such(prenominal) revelation and the schemes pursued by houses. The bulk of surveies on environmental revelation argon do in developed demesnes homogeneous Canada, the uni ted States, England and Australia, scarce what rough the utility and relevancy of information environmental context of an emerge grocery store?It is progressively common to picture the footings nanotechnology nanoparticles, nano expressions, etc, in mundane conversations, however for virtu every nett(predicate)y people is still hard to carry of these joints out of context of scientific chink or scientific discipline fiction 2 . merely, the impact is undeniable and the cartoon of nanoscience and nanotechnology cultivations will hold immense impact on societal, cultural and economic spirit of completely of us daily. Furthermore, the positive scenario presents the majuscule benefits that will convey nanotechnology in the countries of health, nutrient, dynamism, environment, electronics and telecommunications, etc akin C nanotubes de specify be utilise in golf nines for strength and elation, nanosilver is apply as an antimicrobic agent in socks, and clay nanopart icles mean that beer lavatory be packaged in plastic. 3 hardly nanotechnology besides brings m whatever hazards with it environmental and wellness jeopardies and this should be disclosed to the populace so that they rump take portion in the determination doing associating to the employ of this plan science and be able to forest in wholly themselves from the asser display panel jeopardies of nanotechnology and hang on solutions to cut down these jeopardies. Some of the realizable hazardeous belongingss of nanomaterials atomic number 18 that they might penetrate the telephone line-brain breastwork every bit legal as the blood-lungs barrier. 4 Hazards like these give us all grounds to fear round pranks like asbestos 2.0 scenario, in which a enlarged propose of merchandises incorporating nanomaterials might hold to be recalled from the re lootet. There is already some grounds that accepted nano tubings might hold belongingss interchangeable to asbestos. Theref ore, one stomach non be excessively legitimate for how long market participants, oddly consumers, will be ready to get populating under this Damocles blade of un certainness. 5 more than circumstantial safety concerns implicate most notoriously the impacts of nanosilver s powerful antimicrobic mo on ecosystems, and the affirmable asbestos-like set up of certain courses of C nanotube in the lung. 6 But the problematic inquiry is that whether we atomic number 18 ready to accept the gainous nanotechnology with all its disadvantages and unquiet personal effectuate. And atomic number 18 we prepargond to strife the ailments of nanotechnology curiously when the degree of certainty take to take action is in reality high. This is so because the harmful impact of the nanomaterials has non been wholly complete to everyone s satis particularion.In this brief research, we label to desire whether the current Torahs plenty to middle with the jobs posed by the routine of nanomaterials or do we necessitate nano Torahs to cover with the unlooked-for viable menaces. We besides discuss personal effects of nanotechnology and speak about the give-up the ghost of common utilization in nanotechnologies and how it discharge support work out the conflicting visions for nanotechnology and sustain force.The think of this research is to measure the importeeance of the function of familiar engagement in sustainable nanotechnology culture. The survey will besides fulfill the undermentioned aimsBasic apprehension of nanotechnologyProfessionals and cons of nanotechnologyComparisons of policies and ordinances of nanotechnology of UK, US and ChinaThe importance of function of earthly concern engagement in nanotechnologyScience and design brings both the benefits every bit good as losingss for the familiarity and environment. The importance of this surveil is that it helps measure how public engagement can assist cut down the contradict impacts of scientific discipline and applied science in the society and environment.The survey will seek and reply the undermentioned research inquiriesWhat is nanotechnologyWhat ar its contingent benefits and jeopardies?What is the importance of public engagement in the sustainable development of nanotechnology?The research is based on the aggregation of second-string informations. The information is extracted from a assortment of articles, diaries and books. tributary research means that the information is self-possessed from publications, literatures, broadcast media and some other non- gentleman racee references. The method utilize here for research is qualitative.Chapter 2NanotechnologyNanotechnology a signifier of molecular technology insures important societal benefits. The term nanotechnology encompasses an emerging household of tangled designs including nanosciences and nanotechnologies enabling the use of aff zephyr at the atomic degree . 7 Nanotechnology is t he new developing field of unifying scientific discipline and engineering. It is believed by its advocates that nanotechnology or Nano has the practical to alter the economic system and the criterions of life. 8 It is seen as agencies to longer, healthier life with agenting by elimination of life threatening diseases. 9 Nanoscience is the survey of the cardinal rules of molecules and constructions with at least one dimension approximately between 1 and 100 nanometres ( one-billionth of a metre, or 10-9 ) , otherwise known as the nanoscale. 10 Called nanostructures, these are the brokenest solid things attainable to do. 11 Nanotechnology is the ability to step, see, manipulate and patience things commonly between 1 and 100 nanometres. A nanometre is one billionth of a metre a human hairs-breadth is approximately 100,000 nanometres broad. In 2007, the planetary market for goods integrating nanotechnology was 147 billion. Lux Research undertakings that figure will increa se to $ 3.1 billion by 2015 12 .Nanoscience can be describe as those who study constructions or objects with at least one dimension in the nanometer graduated table. The analysis of these constructions includes the sacred scripture picture of their belongingss ( whether mechanical, electronic, optical, magnetic, etc. ) the survey of interaction whitethorn hold with other nanostructures, with electromagnetic moving ridges, etc. , and the description of phenomena that reach at this degree 13 . On the other manus, nanotechnology corresponds to the proficient capacity to transfer and describe strings affair to develop useful constructions and devices with dimensions below 100 nanometers, for possible technological acts. For illustration, a construction typical of the devices produced by the microelectronics industry current would be 100s of measure large than a nanostructure with dimensions below a few 10s of nanometres 14 .There is certain grade of singularity in these nano atoms and the scientists use this singularity to develop merchandises. Even though the nanotechnology is still on its research wooden leg on that point are many articles/ employments utilizing this engineering available in the market, such as miniaturized nanoscale detectors, and devices for screening DNA molecules, pigments, glare-reducing coating for spectacless and cars, ingrained visible radiation breathing rectifying tubes used in laptop computing machines, cellular telephone phones, and digital cameras, featuring goods, cosmetics, stain-resistant vesture, and cosmetics, sunblocks.From the environment sic speckle this engineering is both advantageous and disputing. The benefits include remediation, monitoring, and green production. For illustration, field trials indicate that Fe nanoparticles can be used to blame up dirt by neutralizing contaminations such as polychlorinated biphenyls, DDT, and dioxin. Possibly the greatest promise that nanotechnologies hold for the envi ronment, nevertheless, whitethorn be the stylus in which they could basically alter the style goods are manufactured. Traditional fabrication requires tough sums of graphic stuffs bring forthing waste and doubtful by merchandises in the procedure. Nanotechnology allows for edifice from the under get along up utilizing merely those molecules that are necessary for the merchandise, in that respectby extinguishing waste at the beginning. 15 Sadly plenty until now though nanotechnology is positively touching are modern lives in legion slipway really small is known about the jeopardies of this engineering. The jeopardies are forefrontly related to the usage, industry and the giving medication of merchandises prepared from nanotechnology. The informations associated with these hazards is really nominal and is nt easy available for the populace. Many tactile sensation that the sheer assortment of the applications, belongingss expressed, paths of exposure and agencies of dis posal solve it fantasticly disputing to place, estimation, and pull reach any hazards posed by nanotechnologies. familiarity of the chemical belongingss of a substance when in majority may non assist estimate how that substance will act at the nanoscale. For illustration, aluminium is inert when it takes the signifier of a sodium carbonate can, but is super explosive in nanoform. 16 The exceeding features of nanomaterials, jointly with the wellness and environmental jeopardies, bring on what the Twenty Seventh Report of the UK s Royal bursting charge on environmental Pollution ( RCEP ) refers to as a underwrite quandary to which there are no simple and orderlyforward solutions. 17 A The evince of affairs becomes even worse because of the fact that we are non cognizant of all possible jeopardies which these nanomaterials are capable of doing and therefore no appropriate hazard direction administration 18 can be established.The hard inquiries are non about theA legit imacyA of modulating on the footing of safety, but about theA acceptabilityA and theA certaintyA of the hazard. Safety concerns about nanomaterials by and large include inquiries about the ability of substances at the nanoscale to get the better of some of the organic structure s natural defense mechanisms, such as tegument, lungs, or the brain/blood barrier, and their possible to take in the environment. 19 More specific safety concerns include most notoriously the impacts of nanosilver s powerful antimicrobic consequence on ecosystems, and the possible asbestos-like effects of certain signifiers of C nanotube in the lung. 20 A But there is still an on-going line of merchandise on jeopardies versus the benefits that this engineering brings with it.Although the Royal Commission on the Environmental Pollution ( RCEP ) is of the position that the bing ordinances take over the capacity to cover with the apprehend hazard associated with the nonomaterial, the job is that they do no n adaptedly do so. 21 Today nanotechnology is deriving a batch of attending and therefore it is really of import to pay attending to its tender dimensions.Even though nanotechnology have raise their agency into the bing ordinances it is still of import to modify some ordinances within bing models to reflect the riskiness presented by free nanoparticles and nanotubes. It has been recommended by the RS/RAEng that all relevant restrictive organic structures review the capacity of bing ordinances to protect worlds and the environment from possible jeopardies associated with the usage of nanomaterials. 22 Although it is felt by many that to a macroscopical issue the bing ordinances are adequate in integrated nanomaterials and the jeopardies caused by them but still there are some loopholes in the system. The averment that the current alert ordinances are adequate to integrate nanomaterials may be delinquent to the fact that we are still unconscious(predicate) of the possib le dangers and menaces caused by these stuffs. This raises the inquiry that whether these ordinances are capable of accomplishing a nice degree of safety?Harmonizing to the RCEP study nanotechnologies are cover by a complex set of bing regulative governments in the Fieldss of consumer, public wellness and environmental protection. 23 However despite these regulative governments they still sometimes kick the bucket to depend for 100 % safety. For this ground the RCEP came up with the Registration, Evaluation, authorisation and Restriction of Chemical Substances or dig. This has brought with it a immense alteration in the methodological analysis of covering with chemical substances. REACH does non incorporate anything specific refering nanotechnology it applies to new and existing chemicals and their usage, import and industry. Under this statute constabulary it is mandatory for everyone covering with chemicals the makers, importers and other users to undertake that the chemi cals used or manufactured does non disconfirmingly concern human wellness or the environment.It makes enrollment a compulsory demand for those covering with chemicals. This helps in obtaining relevant information about the chemicals creation dealt with by the makers or the importers, giving the European Chemicals Agency an rule to measure and look into chemicals. This manner the activities that are harmful for the human wellness and environment can be singled out and can be restricted.REACH helps in pass on informed, transparent and unfastened decision-making, and provides a innovational and flexible regulative model. However, its relevancy and application to nanomaterials is limited. While REACH is puting its accent on the metric tons of chemicals be released, we fail to gain the dishonor caused by them at nano degree, such as concerns associating to the inspiration of C nanotubes are non related, as such, to the measure of their production. Nanomaterials are on the face of it less likely to firing into a tunnage threshold because, for any substance, there will be many more nanoparticles to the metric ton than larger atoms. 24 Although one might reason that these ordinances can be applied to all harmful substances ir watchive of their size or signifier but it is besides honest that for such ordinances to go applicable the injury should be apparent on a really big graduated table to present possible menace to human life and the environment. It is merely so that the usage of those peculiar categories of nanomaterials will be categorise as unacceptable and banned by the competent governments, which is practically about impossible.Professionals AND CONS OF NANOTECHNOLOGYScience and engineering are clearly societal existences by the fact that they belong to the same society. However, persons of the society have absolute right of oppugning on the benefits or negative impacts a peculiar innovation or development engineering could hold on society. Therefo re, possible developments like nanotechnology or any new engineering that comes on the market are evidently susceptible to such appraisal. There are many illustrations of engineerings with good repute beginning subsequently on nem con being rejected, and frailty versa. It is in the current time the mass media can be constructed to be the Judgess of possible injuries or benefits of new engineerings. The chief job frequently viewed on the composition of unfavorable judgment is to acquire the public create their ain thought to come across the balance between the pros and cons 25 . This has happened historically with applications in the field of energy atomic, with the usage of assorted types of radiation, and more late with development of genetically modified beings, cloning and technology, merely to call a few.ProfessionalsThe possible application countries in which scientists say nanotechnology will impact positively are Storage, production and energy transition, Increase in agric ultural productivity and pest sensing, Wastewater intervention and air pollution solutions, Diagnosis, monitoring and remedy of diseases systems do doses disposal, Processing of nutrient and other consumer goods, reinvigorated stuffs for assorted industries ( fabrics, automotive, building, picture, athleticss ) , General development of nanoelectronics, optoelectronics and bioelectronics and oftentimes more.ConEric Drexler in his book The Rise of the machines to make was the first to convey to the intelligence of the everyday populace an overview of this new molecular engineering 26 . That describes non merely the tremendous capacity and possible nanotechnology, but besides the impact it may hold on the Fieldss medical, environmental and economic, every bit good as the hazards and frights associated 27 . However, many surveies are still want to find the impact of the nutrient produced from these GMOs in the wellness of consumers or environment in the short and long term.Thes e ruinous visions about the possible negative deductions of developments in nanotechnology have non stopped the immense investings economic assistance for research in nanoscience and nanotechnology by big transnational companies in all industries and public in developed soils. Unfortunately, it besides spends big sums of money to analyze the possible applications of military machine nanotechnology. With horror we hear about coat of harness biological / chemical computerized sufficiently reasoned devices little to avoid sensing, smart arms to kill merely soldier enemies and non acquitted people, etc. As we have seen, nanotechnology has a character genuinely multidisciplinary, with many possible application Fieldss for their development ( wellness, communications, ecology, nutrient, military, etca ) . So if we survey their impact on human activities as diverse, it is non we can non generalise and utilize the good-bad wave-particle duality for making 28 . We realize that all the possible utilizations and hazards unwanted potency of nanotechnology are straight related.It is obvious that big corporations seeking to recoup their investing and multiply in the shortest pinch possible regardless of possible negative effects the engineering may hold on consumer and worker wellness or the environment 29 . The fact is that consumer ends up being a surety of large companies. For the state of affairs seems more awful and a grade of cynicism, so does with military applications in which the side that develops engineering will last no peculiar usage to their advantage to rule his opposition.However, due to the rapid development of scientific and chair a small the great duty of scientists to society, we can state that sometimes they are unable to brand in the short term possible negative impacts or that could hold applications in the hereafter their surveies, particularly when it comes to basic scientific discipline research or cardinal.The job with nanomaterials i s that their dimensions are similar to some biological molecules and so they are really frequently capable of interacting with the biological molecules. These nanomaterials can set off within the organic structure of populating beings including worlds and can traverse cell membranes and reach the blood and variety meats like liver and bosom of the life organic structure. The non-water-soluble nanoparticles pose a greater menace to the human organic structure as they can lodge with within the organic structure for a longer clip.The nanoparticles which are inhaled by the human organic structure have the disceptation of attaching itself to the lungs and thereby travel to assorted other variety meats and even equipment casualty the fetus in instance of significant adult females. These inhaled nanomateirals might take a toxic signifier within the human organic structure and cause lung excitement and other jobs. Although the nanoparticles are used in drungs to move as a drug bearer and present more drugs to the mark cells but sometimes it becomes really grueling to separate the toxic atoms from the remainder, illustration the nanoparticles have the potency to traverse the blood mind barrier and present the drugs straight to the encephalon. However in stead of the limited information available about the sick effects of these nanoparticles it is rather possible for them to be toxic to the encephalon.The information on the side effects is scarce, it is expected to be much worse than what is known besides the effects are dependent on a range of a function of factors like age, unsusceptibility, presence of other pollutants, wellness jobs etc.Apart from the above discussed sick effects its sad to describe that there are about no publications on the sick effects of nanoparticles on alive beings and workss in the environment. Owing to the nature and inclination of the nanoparticles to attach with the cells and cross cellular membranes it can non be denied that the y cause some secure harm to the works and carnal life along with human life. Persistent indissoluble nanoparticles may do jobs in the environment that are much greater than those revealed by human wellness appraisals. 30 CONCLUSION- are THE METHODOLOGIES AVAILABLE TO ASSESS THE HAZARDS ADEQUATE?With respect to this inquiry the Scientific Committee on Emerging and Newly Identified wellness Risks ( SCENIHR ) is of the sentiment that although the bing methods seem appropriate but they are decidedly non adequate to pass on to all sorts of environmental menaces. More specifically, the manner of bringing of the nanoparticle to the trial system should adequately reflect the exposure scenarios. Extra trials may be needed. in like manner showing the battery-acid of exposure in footings of mass only when is non sufficient it besides needs to be expressed in footings of entire surface country, figure of atoms, or a confederacy of the two. The bing methods used for environmental exposur e appraisal are non needfully allow. Therefore, the current hazard appraisal processs require alteration for nanoparticles. 31 Besides harmonizing to SCENIHR despite the fact that there is an increasing focal point on the nanotechnology there is still insufficient cognition and informations refering nanoparticle word picture, their sensing and measuring, the destiny ( and particularly the continuity ) of nanoparticles in worlds and in the environment, and all facets of toxicology and environmental toxicology related to nanoparticles, to let for passable hazard appraisals for worlds and ecosystems to be performed. 32 The SCENIHR thrill was of the position that there are certain positions that need to be filled for an meliorate hazard appraisal for the merchandises and these include the word picture of mechanics, dynamicss, production and preparation of the nanotechnology and nanoparticles. Besides data on the toxicokinetic informations to place the mark variety meats and to dete rmine the effects of the nano size atoms on them. Harmonizing to the commission it is besides of import to hold full information of the occupational exposure and other possible wellness jeopardies on the workers who are involved in managing these nanosized atoms.